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"The Seven Rules of Selling"

By Thomas Ervin
Thomas Ervin is a nationally syndicated real estate columnist.
(Reprinted with permission from Author)


In order for you to obtain the highest possible selling price for your home, you must work closely with your Realtor. The seven rules of selling listed below comprise the items that a homeowner can contribute to a successful marketing effort.

BE PREPARED TO SPEND MONEY PREPARING YOUR HOME FOR SALE
Many homeowners are very hesitant to invest additional money in their home at the time they are selling it. Although understandable, these feelings may rob you of a much higher selling price.

PRICE IT RIGHT
Price your home in accordance with the current realities of your local real estate market. Ask your Realtor for a competitive market analysis.

COOPERATE WITH YOUR REALTOR
Some homeowners limit the effectiveness of the Realtor
by prohibiting "for sale" signs, open houses, or lock boxes. Don't eliminate any selling tools.

KEEP YOUR HOME IN A STATE OF READINESS
You may not get much advance notice that potential buyers would like to see your home. Try to keep bedrooms, bathrooms, and kitchen in "better than usual condition" so that you won't panic when getting ready for a showing.

MAXIMIZE THE APPEAL OF YOUR HOME DURING SHOWINGS
Turn the lights on even during daylight hours. Be sure that the house doesn't have the odor of strong smelling foods. Let the Realtor
conduct the tour.

BE WILLING TO CONSIDER A PRICE REDUCTION
Sometimes, the best way to get top dollar is to reduce your asking price. The original price may have been a little too ambitious or perhaps the interest rates or the local economy have changed since the original price was set.

BE A REASONABLE NEGOTIATOR
Some owners become very emotional at the time an offer is made on their home. Don't let these strong feelings cloud your judgment when considering an offer.


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Steve Hatfield, Realtor
CENTURY 21 Curran & Christie
25636 Ford Road
Dearborn Heights, MI 48127
Office: (313) 274-7200
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Copyright 1996 - Steve Hatfield
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